Terms of Use

Last updated: April 2026

Who operates this service

Rival Insights is provided by Ayima UK Ltd, a company registered in England and Wales. By using this tool you agree to these terms.

What Rival Insights does

Rival Insights analyses a product URL using AI models and returns insights about how AI systems may position your product during buyer decision moments. Results are generated automatically and are provided for informational purposes only.

Use of the service

  • You may use Rival Insights for your own internal research and marketing purposes.
  • You must not submit URLs or content that you do not have the right to analyse.
  • You must not attempt to abuse, overload, or reverse-engineer the service.
  • The tool is free to use but we reserve the right to limit or restrict access at any time.

Marketing communications

If you provide your email address via the optional report form, you agree to being contacted by Ayima UK Ltd for marketing purposes related to Rival Insights and Ayima services. You can unsubscribe at any time using the link in any email we send you.

Infrastructure and security

This service runs entirely on Cloudflare's infrastructure. All data is processed and stored within Cloudflare's secured network. We rely on Cloudflare's enterprise-grade security to protect the service and your data.

Accuracy of results

Results are generated by AI and may not be accurate, complete, or up to date. Ayima UK Ltd makes no guarantees about the quality or reliability of the output. Do not rely solely on these results for business decisions.

Liability

To the maximum extent permitted by law, Ayima UK Ltd is not liable for any loss or damage arising from your use of Rival Insights or reliance on its output.

Governing law

These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

Changes to these terms

We may update these terms at any time. The “last updated” date at the top of this page will always reflect the most recent version. Continued use of the service after any changes means you accept the updated terms.

Contact

Questions about these terms? Email alex@ayima.com.

Also see our Privacy Policy.